8, and 10,5K additional collectible Mini-Pufts dropped on Nov. There were ten unique vignettes dropped over ten days from Nov. Conceived by Jason Reitman, scribe Gil Kenan, and artists Quentin Chaillet and Vochelle Yum, fans received access to high-quality and authentic Ghostbusters NFT collectibles. The studio tapped into the crypto sphere with “12 Days of Afterlife” Ghostbusters Mini-Puft NFTs.
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Sony took over Randy’s Donuts in Los Angeles, with the iconic donut-shaped sign transformed into the “no ghosts” Ghostbusters logo and free Ghostbusters donuts given out and delivered to press and influencers. In New York and LA, there were Ecto-1 car parades through high-traffic Halloween spots, including rooftop holograms. There was a special sports spot with the pic’s star Paul Rudd and Travis Kelce where the former traded a proton pack for a football from Kansas City Chiefs tight end and has to try and get it back. There was a TikTok Duets video with influencers worldwide singing the movie’s Ray Parker Jr. In addition to the CinemaCon and New York Comic-Con previews, Sony rolled out a bespoke marketing campaign that spoke to both young and old Ghostbuster fans, in order to lure them out.
$3.7M at 403 auditoriums was earned by Imax in U.S. Imax and PLF screens drove 33% of the weekend box office. B&B Theatres’ Liberty, MO theater in the Kansas City DMA ranked No.
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Get a load of the top-ten grossing movie theaters 1.) AMC Burbank, 2.) AMC Dine-IN Disney Springs, Lake Buena Vista, Fl, 3.) Harkins Estrella Falls in Goodyear, AZ, 4.) Harkins Mountain Grove 16 in Redlands, CA 5.) Santikos Casa Blanca in San Antonio, TX 6.) AMC Citywalk at Universal City, 7.) The Regal Warren 14 in Moore, OK, 8.) Cinemark 16 in Harlingen, TX, 9) Santikos Palladium in San Antonio and 10.) AMC Orange in CA. Louis, and Kansas City markets overindexed. Nine of the top ten for Afterlife werein the West and heartland, the latter which overindexed greatly. This opposed to King Richard, which only played on the coasts, and not in between, which isn’t surprising. Ghostbusters: Afterlife played best in the West, Midwest and Southwest. Again, as we mentioned further down, there were 3.5x more programmed seats for Ghostbusters: Afterlife than King Richard, which is due to more showtimes and larger auditoriums being given to the Sony movie.
Bob Chapek, please note, there’s no reason to continue a hybrid release strategy at Disney). Ghostbusters: Afterlife saw 33% of its audience arrive before 4PM on Saturday, another solid indicators of family business (Mr. Box office firm EntTelligence clocked 3.5M people who watched Ghostbusters: Afterlife this weekend to date, while King Richard had under 500K moviegoers. More on that HBO Max day-and-date theatrical release further down. Meanwhile, the second wide release of the weekend, Warner Bros.’ Will Smith movie King Richard, was far from a grand slam with $5.7M. ‘No Time To Die’ Outguns ‘F9’ To Become Biggest Hollywood Title Of 2021 & The Pandemic Worldwide